GM's Legendary Show and Concept Cars: Motorama
GM's Legendary Show and Concept Cars: Motorama

GM's Legendary Show and Concept Cars: Motorama

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GM's Legendary Show and Concept Cars: Motorama
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       In an age of unbridled American enthusiasm and towering industrial might, the GM Motorama was a dazzling and elegant show that was unlike any automotive event before it or since. General Motors staged extravagant and elaborate Motorama shows that rivaled some fashion shows. It showcased some of the most revolutionary and innovative prototype and dream cars ever built. And it captured the imagination of the car-buying public from 1950 to 1961.



Chapter One:

Origins of the Dream Car and the GM Motorama
The Beginning

Harley J. Earl: Styling Engineer and Master Showman
The Modern Concept Car is Born
Projects XP-8 and XP-9
The Grand Spectacle 

Chapter Two:

Transportation Unlimited and the Mid-Century Motorama
Transportation Unlimited

Mid-Century Motorama
GM Canada at the CNE, 1951–1952 

Chapter Three:

The 1953 GM Motorama
Chevrolet Corvette: An American Sports Car

The Parisienne: A Formal Pontiac
Oldsmobile Starfire: Excitement Abounds

Buick Wildcat: Trial Flight in Fiberglass
Cadillac Orleans: Ultra-Luxurious Forerunner to the Eldorado Brougham
Cadillac Le Mans: A Sporty Luxury Car
Other Special Displays of the 1953 GM Motorama

Chapter Four:

The GM Motorama of 1954
Chevrolet Corvette: In the Spotlight
The Nomad: A Two-Door Wagon

Chevrolet Corvair: Sleek Styling
Corvette with a Hardtop
Pontiac Bonneville Special and Strato-Streak: A Racy Sports Car and a Sport Sedan
Oldsmobile Cutlass and F-88: Sleek Sports Cars
Buick Landau and Wildcat II: Going Retro and Going Wild
Cadillac Park Avenue, La Espada, and El Camino: Links in the Chain
GM Firebird I: Turbine Research
Other Notable Show Cars of the 1954 GM Motorama
Oldsmobile Skylark and Eldorado: Updated 

Chapter Five:

The GM Motorama of 1955
Chevrolet Biscayne: From Show Car to Junk to Show Car

Pontiac Strato-Star: A Radical Design
Oldsmobile 88 Delta: Daring Departure
Buick Wildcat III: A Man’s Car
Cadillac Eldorado Brougham: Steel-Bodied Prototype
GMC L’Universelle: A Practical Cargo Vehicle
GM LaSalle II: Advanced V-6 and a Story of Recovery
Other Notable Show Cars of the 1955 GM Motorama 

Chapter Six:

The GM Motorama of 1956
Chevrolet Corvette Impala: Five-Passenger Luxury Sport

Pontiac Club de Mer: Real Potential?
Oldsmobile Golden Rocket: Aptly Named
Buick Centurion: Innovative Predictor of the 21st Century
Cadillac Eldorado Brougham: Publicity Prototype and Town Car
Cadillac Castilian, Gala, Maharani, and Palomino: The “Mood Cars”
GM Firebird II: Next Generation

Other Notable Exhibits of the 1956 GM Motorama

Chapter Seven:

The Final GM Motoramas
GM Canada Motorama

1959 Motorama
1961 Motorama
1958 GM Firebird III
1959 Cadillac Cyclone 

Chapter Eight:

Modern Concept Cars
2003 Cadillac Sixteen

2007 Chevrolet Volt
2008 Buick Riviera
2012 Cadillac Ciel

2013 Opel Monza
2013 Cadillac Elmiraj
2014 Chevrolet Corvette C7
2015 Chevrolet Corvette Z06
2015 Cadillac ATS Prototype 

Appendix A:

Number Built and Status of the Motorama Show Cars

Appendix B:

Motorama Dates and Locations 


Publisher: Cartech Books
Softcover: 208 pages
Dimensions: 8.5 x 11.0 x 0.5 inches
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